AROUSAL by Management Reality
very successful years, in 2018 I ceased running AROUSAL courses for
industry and universities and issuing software licenses for the use
of AROUSAL. However, enquiries about the system, its development and
deployment, are always welcome.
Thank you to all the many supporters of AROUSAL over the
years, from the time of twin-floppy PCs using DOS to modern-day
Windows systems and beyond. Peter Lansley
AROUSAL is a prize
winning corporate simulation system designed to assist executives in
the construction and engineering industries to manage their companies more
effectively. The system focuses
on the often neglected operation and management of project-based
businesses. It has benefited thousands of corporate managers
and prospective managers in over 25 countries on five continents. AROUSAL has
been used extensively by universities across the globe, particularly
with those attending taught postgraduate courses and with final year
undergraduate students. For these it provides both an introduction
to the management and organisation of a construction business and
the experience of managing such an enterprise.
Latest Software Version
Current AROUSAL Models
UK - Masters Building
US - Renzo Construction
Australia - QuickStart Construction
developed in the early 1980s, because it has been regularly and
thoroughly updated to reflect the prevailing needs and aspirations
of project-based businesses. As a result AROUSAL still retains its
global recognition of its position at
the forefront of simulation-based management development tools.
AROUSAL Icons and Pull-down Menus
used world-wide by companies, training organisations and universities
has been completely updated for the current business cycle.
Click Here for an Example AROUSAL Display
"Management effectiveness is best measured by quantifiable results."
Citation for Building Innovation Award
What is AROUSAL ?
AROUSAL is a highly sophisticated business simulation system designed to assist contractors and other construction industry firms in developing their managers and in evaluating the potential costs and benefits of different business and organisational strategies.
At the heart of the system is a case study of a real firm and a computer model of its business activities. Unlike many computer models which are restricted to handling financial, marketing and production issues AROUSAL recognises the vital interplay between strategic and operational decisions and the human side of business. AROUSAL is unique in being able to handle such factors as the design of the reporting structure, job descriptions, recruitment and general personnel issues. This ability is further enhanced by the flexibility of the system, which can be fine-tuned to reflect the activities and organisation of a wide variety of businesses.
How does AROUSAL work ?
AROUSAL simulates the world of the senior managers of a given enterprise. It generates much of the information which would normally be available to such staff and enables them, or teams of participants on a course, to handle this information and the embedded issues as they would in practice. AROUSAL allows managers to develop and evaluate ideas, to relate them to their jobs and to implement these ideas through managing in a familiar and risk free environment.
When used on management courses a business setting is initially presented through audio-visual or written case study materials. Subsequently, the business is developed through the interplay of the decisions of the team with a computer model of the business. Expert tutors coach and develop participants to ensure that effective learning takes place.
How is AROUSAL used ?
The prime reason for developing AROUSAL was to
provide firms with a powerful tool for handling those
issues which arise from the ever increasing complexities
of business and organisational life. It was envisaged
that such a tool could be used in three ways:
However, the uses of AROUSAL have extended to
include significant contributions to :
What does AROUSAL consist of ?
The AROUSAL system consists of:
The AROUSAL system is available 'off-the-shelf', based on a small main-contractor in the West Country of England, a medium sized contractor in Boston, Massachusetts, and a small contractor based near Melbourne.
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