For executive
programmes the focus is almost always the strategic
management
of a business and inter-personal
relationships. Quite often two trainers, a business specialist and
a behavioural scientist, will work with up to six teams, each with typically
four participants.
During a two or three
day course a wide range of business and behavioural
issues will be explored, for example, the links between business
strategy and operations; the subtle differences in response to specific
strategies by different functional areas of
the business, such as finance, marketing, human resources, production;
assessing performance; the role of leadership, teamwork, advocacy, and
decision making in formulating and pursuing achievable strategies; methods
for enhancing leadership, teamwork, involvement and individual reward;
achieving high-performance teams and high-performance
businesses.
Whilst strategy
is the prime focus, many operational issues are addressed, thus broadening
and supplementing a participant's understanding of the foundations of business
and providing basic skills in analysis, synthesis, strategy development,
managing relationships and advocacy.
Typically each team will
complete the case study and then run their firm for 18 months to two years.
There are four common
modes of usage of AROUSAL:
-
As a stand
alone course
-
As one
in a series of modules
-
As part
of a larger programme where AROUSAL is used to integrate previous
learning and to generate further learning agendas
-
As a vehicle for
training needs analysis and the design of further modules.
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Undergraduate Programmes
in Building,
Surveying, Engineering, Architecture, Project Management and
Construction Management
& some Masters
Programmes
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AROUSAL is ideally suited
to the final year of study in BSc,
BEng and MEng courses and for masters
level
students who have relatively limited experience of business
management. The focus is usually on exploring the way in which a
contracting firm is organised and managed, and identifying the
ingredients of a successful firm.
As students work in teams
there is a good opportunity to explore issues such as teamwork,
sharing knowledge and information, decision making, and
presentation skills.
Whilst developing an understanding of
many facets of businesses and how they are managed, AROUSAL-based courses also
provide an opportunity for students to enhance
career-related skills, to assess their capabilities, and to identify
areas of strength and where they may benefit from further support and
development.
There is no
single best way of using the AROUSAL system. It has been designed for
flexibility, to provide tutors with materials which can be modified to suit
particular needs and circumstances.
Courses based
on AROUSAL can:
-
reinforce
and anticipate the content of conventional lectures,
and
-
introduce completely new
issues;
-
be integrated
into a larger course, or
-
stand-alone
as an important awareness facilitating exercise;
-
be a vehicle for considering
management and business issues required by professional
bodies, and
-
enhance career-related and
transferable
skills;
-
include significant team
and individual assignments and assessed work,
and
-
have other
outcomes which are not-assessed;
-
be an intensive
exercise over, say, a week, or
-
be prolonged
over a term or semester with decision making periods linked to formal inputs;
-
include both the case study
and the simulation, or
-
handle the case study separately
from the simulation, or
-
exclude the case study.
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